Where Passion Meets Creativity
Social Media Work
Class Work
Social Media Content Creation: Video Concepting & Editing, 2025
In ADPR 4300: Emerging and Social Media, I worked on a group project creating content to highlight spaces within our college and across campus. Our team produced an engaging video showcasing Johnston Hall, Marquette University’s Diederich College of Communication, incorporating a current social media trend and featuring Professor Dave Wilcox to add character and a faculty perspective. I led the video concepting and creative direction, and edited the final video, ensuring the story was visually compelling and cohesive. The project emphasized the importance of leveraging Instagram’s features, particularly Reels, and tapping into trends in a professional yet playful way to connect with audiences. This experience allowed me to apply classroom learning to real-world social media execution while driving the creative and technical aspects of the project.
Platform: Instagram
Created on: InShot
Director of Social Media for Kappa Delta Theta Lambda
Working as the Director of Social Media significantly contributed to my personal and professional development. Through my role on the team I led, I learned how to design engaging content, stay up-to-date on current social media trends, and maintain a consistent posting schedule using a content calendar. I also developed skills in delegation, learning how to assign tasks effectively while ensuring the team worked collaboratively toward shared goals.
Beyond technical and managerial skills, my director role emphasized the importance of authenticity and values-driven leadership. I learned how to communicate the genuine nature of Kappa Delta sorority as a sisterhood, highlighting kindness, confidence, and support, through our social media presence. This mentorship strengthened my creative, organizational, and interpersonal skills, helping me grow not only as a leader but also as a representative of the values and mission of our organization.
Skills-
Platforms: Instagram, TikTok, Linktree
Canva Premium, Microsoft Excel, CapCut
Recruitment Post, 2025
One of the most meaningful parts of being in our sorority is keeping our sisterhood alive and thriving. I’ve learned that it isn’t just about showing up. It’s about creating moments that bring us together and remind us why we chose each other in the first place. When we build initiatives that genuinely excite our sisters, we’re able to capture that energy and share it through our social media. It becomes more than just content; it is a reflection of our bond, our spirit, and the community we continue to grow together.
One event that really brings this to life is house tours. There’s something both vulnerable and exhilarating about opening our home and giving others a glimpse into our world. I wanted our social media to reflect that mix of honesty and excitement: to show the heart behind the tradition and the sisterhood that makes it feel so special.
Platform: Instagram
Designing a Semester Recap, 2024
How do you capture an entire semester’s worth of memories in just one post? It’s a challenge, but one I took to heart. I wanted our recap to feel like a true reflection of everything we shared: big moments, small moments, and all the laughter in between.
I worked carefully to highlight a wide range of sisters and experiences, making sure everyone could see a piece of themselves in it. And throughout the process, I made sure the final edit stayed true to our social theme, tying all those memories together into one cohesive story.
Platform: Instagram
Created on: Canva
Greek Unity and Women Empowerment, 2025
Sisterhood is one of the most meaningful things we can uplift online, especially as a sorority’s Director of Social Media. What we share shapes how our community sees womanhood: supportive, joyful, and united. Highlighting our own members is important, but celebrating other sororities matters just as much. Greek unity shows that women are strongest when we lift one another up.
By spotlighting the achievements, spirit, and stories of every chapter, we model solidarity over competition and create a campus culture rooted in encouragement. Showing this kind of womanhood online, connected, confident, and proud, helps every woman feel seen and supported. In that way, our content becomes more than posts; it becomes a source of community, empowerment, and belonging.
Platform: Instagram
Sharing Genuine Sisterhood, 2025
The final round of recruitment is one of the most meaningful moments in any sisterhood. It’s a time when the surface-level conversation falls away and what remains is genuine vulnerability, gratitude, and connection. This round lets potential new members see the heart of the chapter, which is how deeply the women value one another, how much they’ve grown together, and how honestly they show up for their sisters. It’s a space where authenticity matters more than perfection, and where the love within the sorority becomes clear. Highlighting that on social media isn’t just about aesthetics; it’s about sharing the warmth, strength, and sincerity that define the sisterhood.
Platform: Instagram
Spirit Week Merch x KD, 2025
Spirit Week is such an important time for the sorority. It sets the tone, builds excitement, and unites everyone as we get ready for recruitment. It’s also a key moment to highlight our partnerships, like our sponsorship with Poppi. Posting these collaborations thoughtfully matters; it shows professionalism, strengthens our relationships with brands, and reflects positively on the entire chapter. Spirit Week is the perfect opportunity to get creative with content, share fun ideas, and give both sisters and potential new members a glimpse of the energy and enthusiasm that define our sisterhood. When we showcase that spirit authentically and intentionally, we create momentum that carries straight into a strong, confident recruitment.
Platform: Instagram
Trending Content, 2025
During Spirit Week, I created TikTok content to strengthen our sorority’s social presence, tapping into trends that resonate with our audience. I produced a popular “What’s in My Bag?” video using a viral Charli XCX sound, which helped increase engagement and visibility. By aligning content with current trends and capturing authentic, relatable moments, I contributed to building a fun, approachable, and shareable social identity for the chapter.
Platform: TikTok
Engaging Audiences with Trend-Based Content, 2024
Tapping into trends that genuinely resonate with your audience is essential, especially when those trends help create excitement for what’s ahead. For our chapter, Spirit Week content played a key role in building momentum for recruitment. I leaned into cute, girly, sorority-popular TikTok trends to capture the aesthetic and energy our audience loves. By pairing those trends with creative visual elements and behind-the-scenes moments, the content not only felt authentic but also helped viewers anticipate the fun, welcoming environment they’d experience during recruitment.
Platform: TikTok
Capturing Authentic Energy, 2024
On Bid Day, I put together a lively TikTok using candid clips of Kappa Delta women chanting our KD chant. By focusing on authentic moments and real reactions, the video captured the energy and excitement of welcoming new members. The final edit felt fun, genuine, and highly shareable, helping strengthen our chapter’s online presence while celebrating the spirit of KD.
Platform: TikTok
KD Wrapped, 2024
I leveraged the popular Spotify Wrapped trend on TikTok to create a year-end highlight that showcased all the memorable moments our sorority shared. By adapting the trend’s recognizable visual style and storytelling format, I turned key events, celebrations, and sisterhood moments into a cohesive, nostalgic recap. The video not only boosted engagement but also reinforced our chapter’s personality and strengthened our sense of community on social media.
Platform: TikTok
Created on: Canva
Marketing Intern at Landmark Credit Union
This internship was truly transformative. My time with Landmark Credit Union not only strengthened my marketing skills, but also deeply boosted my confidence. I’m incredibly grateful for the chance to work closely with the Milwaukee community by building relationships, coordinating local events, and contributing to meaningful, community-focused projects.
Spending my last summer before senior year in Milwaukee was a period of real growth, reflection, and memorable experiences. During my three months as a Marketing Intern, I helped plan community initiatives across Southeastern Wisconsin, supported digital engagement efforts, ensured brand consistency in public-facing content, and created visual materials with Adobe Creative Cloud to enhance Landmark’s storytelling.
This experience shaped me in ways I’ll carry forward into the rest of my senior year and future career.
Skills-
Platforms: LinkedIn, Instagram, Handshake
Microsoft Excel, Hootsuite, Adobe Creative Cloud, Grants Connect, Wrike
Community Building, 2025
I played an active role in a back-to-school community initiative with United Way and local schools, helping prepare and distribute 700 backpacks to students in need. I supported the event by managing supplies, coordinating volunteers, and bridging the gap between on-the-ground efforts and social media storytelling to amplify the initiative’s impact. This experience allowed me to combine organizational skills, teamwork, and strategic communication, ensuring the event ran smoothly while highlighting its meaningful effect on the local community.
Platform: Instagram
Creative Contribution to a Social Media Giveaway, 2025
For a seasonal campaign, I contributed to content ideation and starred in the video for a social media giveaway, helping to bring the concept to life in an engaging and visually appealing way. Landmark executed the broader campaign, including designing the prize package, managing the entry process, and handling platform compliance. My involvement focused on creative input and on-camera presentation, helping ensure the campaign resonated with the audience and reflected the brand’s personality.
Platforms: Instagram, Facebook
Landmark in Action, 2025
Supporting the Sixteenth Street Community Health Center’s 14th Annual Bike Giveaway was an incredible way for Landmark to connect directly with the Milwaukee community. Over 500 bikes were given to local families, creating moments of excitement, joy, and accessibility for children and parents alike. As our first offsite LCU event of the summer, being physically present made the experience especially meaningful. We were able to see the impact firsthand, engage with families, and capture authentic social content that truly reflects the spirit of the community. Participating in events like this reminds us why getting out into the community matters: it builds genuine connections, celebrates shared experiences, and allows us to tell stories that resonate both online and in real life.
Platform: LinkedIn
Consistent Care, 2025
Landmark’s ongoing partnership with the Guest House of Milwaukee is a cornerstone of their commitment to community support. Through the consistent involvement at the sandwich window, Landmark helps provide meals to those in need, creating tangible, meaningful impact for local residents. This isn’t a one-time effort. It’s a continual initiative that reflects their dedication to serving the community and fostering connection. Being hands-on allowed us to build relationships, witnessing the difference the organization is making, and demonstrates that small, consistent acts of service can have lasting effects. Supporting the Guest House isn’t just about giving back; it’s about showing up, being present, and reinforcing our role as an engaged, responsible member of the Milwaukee community.
Platform: LinkedIn
Experiential Engagement, 2025
Landmark had the opportunity to participate in the Tosa Tonight series, a vibrant community event in featuring live music, food, and local culture. We engaged with the community directly while promoting Landmark, creating meaningful interactions and showcasing our brand in a lively, approachable setting. The event allowed us to connect with local residents, capture authentic social content, and demonstrate Landmark’s commitment to being present and involved in the communities we serve. Participating in Tosa Tonight highlighted the power of experiential marketing, where engaging with people in real time leaves a lasting impression beyond traditional digital channels.
Platform: LinkedIn
Packing with Hope, 2025
This summer, Landmark partnered with the Salvation Army on their Feed the Kids initiative, helping pack hundreds of lunches for children in need. Being physically present at the location allowed us to see firsthand the impact of our efforts and the scope of the organization’s other programs supporting the community. Our repeated partnership throughout the summer emphasized the importance of consistency in community engagement. Showing up regularly strengthens relationships, builds trust, and amplifies the positive impact Landmark can make. Participating in this initiative went beyond volunteering; it gave us a deeper understanding of the community’s needs and highlighted how sustained, hands-on involvement can make a real difference in the lives of children and families.
Platform: LinkedIn
Marketing Intern for Marquette Mentors
Marquette Mentors is far more than a one-year program: it’s a lifelong community. After participating in the 2024–2025 cohort, I was truly inspired by the genuine connections and commitment shared by students and alumni. The program’s supportive, uplifting energy is something that stays with you long after the year ends.
As the Marquette Mentors Marketing Intern, I help share this impact by highlighting mentor-mentee success stories, promoting key events, and driving program engagement. I maintain a brand voice aligned with Marquette’s mission, assist with event coordination, contribute to semester-long marketing strategies, and create promotional materials and email copy. I also support program operations to ensure a positive and meaningful experience for all participants.
I’m grateful and excited to help amplify a program that continues to shape and inspire the Marquette community.
Skills-
Platforms: Instagram, LinkedIn, Marquette Career Network
AP Style, Blackbuad, Microsoft Suite, Canva
Encouraging Mentees, 2025
Not only do I create social media content, I also get to be part of it! Last year, as a participant in the program, I had the incredible opportunity to visit my mentor, Delia Marshall, President of Eicoff, at her office in Chicago. That experience was truly transformative and gave me firsthand insight into the industry.
This year, I was able to turn that moment into a social media piece encouraging current mentees to take advantage of job-shadow opportunities just as I did. Being able to share my story while helping inspire others is one of the most meaningful parts of this role.
Platform: Instagram
Created on: InShot
Milestone Highlights, 2025
Maintaining a consistent brand template and style is essential in creating effective social media content, especially for a program centered on professional growth and meaningful career experiences. Within Marquette Mentors, mentors, mentees, and alumni can submit career milestones they’re proud of, and we transform those moments into polished, on-brand features for our platforms. Each post is designed to reflect the Marquette Mentors identity, creating a cohesive look and feel that celebrates our community while reinforcing the program’s mission.
Platform: Instagram
Created on: Canva
Media Director for Advertising Club
Serving on the 2025–2026 Executive Board during my senior year has been a truly pivotal experience. This role has given me the chance to shape the way our club connects with students, from crafting content through various platforms to leading digital campaigns for major workshops and initiatives. Beyond strategy and promotion, what has been most meaningful is the opportunity to tell the story of a community that has shaped my own growth: helping members feel seen, informed, and inspired. Each post, each campaign, feels like a chance to give back to a club that has supported me while also challenging me to grow as a storyteller, a strategist, and a leader. Reflecting on this experience, I realize it’s not just about marketing events. It’s about building connections, fostering engagement, and creating impact in ways that resonate long after the posts are published.
Platforms: Instagram, TikTok, LinkedIn, Linktree
CapCut, Canva
Boosting Awareness, 2025
O-Fest is an exciting opportunity for students, especially first-years, to explore clubs and find communities that match their interests. This year, the Advertising Club hosted a booth where we connected with potential members, shared engaging stickers, and raised our visibility on campus. I supported this effort by creating and posting promotional content on social media, helping to build excitement and awareness around the event. Through this, I was able to contribute to fostering a sense of community at Marquette while gaining valuable hands-on experience in digital marketing and professional communications.
Platform: Instagram
Member Dedication, 2025
Our first meeting had an incredible energy that was truly worth highlighting. We achieved a record turnout, with students eager to learn, full of curiosity, and asking thoughtful questions of our guest speaker. The excitement and engagement from attendees created an inspiring and collaborative atmosphere, setting the tone for the rest of the semester. It was rewarding to see students connect with one another, share ideas, and begin building meaningful relationships within the club. This meeting highlighted not only the club’s growth and appeal but also the potential for students to gain real-world insights, develop professional skills, and feel a sense of belonging in a supportive community.
Platform: Instagram
Staying Up to Date on Trends, 2025
One of the most important responsibilities of a social media manager is staying attuned to viral moments and trending topics. Trends must be relevant to the brand, but when executed thoughtfully, they can engage audiences in a playful and meaningful way. In this post, we creatively incorporated a fun nod to our new E-Board while highlighting our key responsibilities. At the same time, the post promoted upcoming events and encouraged members to stay engaged, successfully blending entertainment with informative, community-building content.
Platforms: Instagram, TikTok
Created on: Canva
Creative Chaos: Up Close, 2025
We had the incredible opportunity to visit Hoffman York and gain a firsthand look at what it’s like to work at a creative agency. During the visit, we were able to connect with industry professionals, observe the collaborative environment, and learn about the day-to-day responsibilities and creative processes that drive agency work. The experience provided invaluable insight into the advertising industry, inspired new ideas, and offered a unique chance to ask questions, build professional connections, and better understand how to translate classroom learning into real-world practice.
Platform: Instagram
Expanding Our Reach, 2025
Starting with O-Fest, I helped Advertising Club make the transition to TikTok, creating short-form content that highlighted events and engaged our audience. By leveraging trends and platform-specific storytelling, I expanded the club’s visibility and established a consistent, engaging presence on a new social channel.
Platform: TikTok
Created on: CapCut
Ad Club: Brand Identity in Motion
These are examples of flyers designed to promote and highlight upcoming events. Each piece was carefully crafted to capture attention, convey key information clearly, and reflect the organization’s brand and mission. Beyond simply informing, the flyers aim to engage the community, generate excitement, and encourage participation. This work allowed me to practice visual storytelling, engage design elements, and implement strategic communication to effectively reach and inspire our audience.
Career Exploration Graphic, 2025
Platform: Instagram
Created on: Canva
Public Relations Class Work
From Idea to Invitation: Club Flyer, 2024
For Craft Club, a made-up student-run organization at Marquette, I created a promotional flyer to showcase the club’s mission of fostering creativity and community. The flyer highlighted the variety of activities offered (painting, embroidery, baking, and more) and emphasized opportunities to learn from professionals in a fun, welcoming environment. Creating the flyer was crucial for quickly communicating the club’s message, capturing attention, and encouraging students to join. By combining clear calls-to-action with visually engaging design, the flyer served as an accessible, effective tool to build awareness, drive engagement, and promote Craft Club’s inclusive, playful spirit.
Created on: Canva
Crafting Identity: Logo Creation, 2024
For the Craft Club logo ideation, I set out to create a visual identity that felt fresh, creative, and welcoming, something that would instantly communicate the club’s hands-on, imaginative spirit. I explored concepts that blended playfulness with simplicity, sketching multiple directions that incorporated elements like yarn, scissors, brush strokes, and abstract shapes to reflect a variety of crafting styles.
Throughout the process, I focused on designing a logo that felt inviting and versatile, something that could work across posters, social media, and club materials while still standing out as unique. The goal was to craft a symbol that captures the club’s essence: creativity, community, and the joy of making something new from scratch.
Created on: Canva
Brand Strategy Work
MRI Simmons and Strategy, 2024
This project centered on repositioning Lay’s Kettle Chips by reinforcing their value as a flavorful, convenient, and family-friendly snack. Using MRI-Simmons data, I identified a core target demographic (millennial, family-oriented households with active lifestyles and moderate incomes) and outlined their key characteristics, including health-conscious habits, frequent sports engagement, and a preference for accessible, high-value products.
The strategy focused on reminder-based marketing: leveraging Lay’s strong brand recognition while highlighting the unique appeal of kettle chips. Key insights emphasized consumers’ increased interest in mindful snacking and the role of snacks in everyday family moments and sports viewing.
The media plan prioritized in-store visibility, a cohesive social media presence, athlete collaborations, and seasonal sports tie-ins to effectively reach and engage this audience. Overall, the strategy positioned Lay’s Kettle Chips as a reliable, flavorful staple that fits naturally into both everyday routines and shared experiences.
Platform: MRI Simmons
Created on: Canva
Saving Crocs, 2024
Crocs have been a part of my life for as long as I can remember, ever since I was old enough to pick out my own shoes. So, when my class partner and I were given the opportunity to “revamp” Crocs, we were excited and ready to take on the challenge.
We spent hours brainstorming and ideating, defining a target audience, and developing a fresh framework for the brand. Drawing inspiration from major cultural moments, like the Olympics, we aimed to create an authentic, relatable, and inspiring brand image. Our vision positioned Crocs as a companion through life’s milestones, whether powering through a long shift at the hospital or walking home with your new cat from the shelter.
My main role centered on strategy development, concept ideation, and pitching our vision to the audience. This required me to lean into several key strengths: creative problem-solving, strategic thinking, audience awareness, and the ability to communicate ideas clearly and confidently. I focused on ensuring our message was not only imaginative but also grounded in real consumer insight and emotional resonance.
Our guiding idea became simple yet meaningful: “Designed with YOU in mind.” Through this project, I worked to blend creativity, strategy, and empathy, ensuring Crocs felt relevant and personal to people in every stage of their lives.
Created on: Canva
Beyond Performative: A Strategy for Gender-Inclusive Branding, 2025
In this collaborative project, my class partner and I reimagined how Old Navy could better support nonbinary and gender nonconforming consumers. We worked closely together, combining their audience research and insight development with my strategic direction, to build a cohesive, inclusive brand approach.
While we shared ideas throughout the process, I led the strategy side, shaping the campaign objective, cultural context, and core brand message. I analyzed cultural moments, such as the erasure of LGBTQ+ identities and the misgendering of nonbinary public figures, to ground our work in real-world relevance and urgency.
From this, I developed our guiding strategy:
Old Navy must move beyond performative gestures and actively create a safe, visible, and affirming environment, expanding gender-neutral access, amplifying nonbinary voices, and aligning its actions with consumer values.
This project showcased my ability to collaborate effectively while driving the strategic vision, ensuring the final campaign was both empathetic and actionable.
Created on: Canva
Design Work
Growing Through Design, 2023
One of my favorite classes at Marquette University was Communication Toolbox, where I had the opportunity to work extensively with Adobe Creative Suite to create projects that I’m truly proud of. The work I produced in this class laid the foundation for my early career in communications and design and sparked my passion for this field. It’s a skill set I continue to refine every day, pushing myself to grow creatively and technically. Adobe is an incredibly fascinating platform that allows for limitless creativity, and learning to harness its tools has been both challenging and deeply rewarding.
Created on: Adobe Creative Cloud
A Fresh Take on Folklore
Created on: Illustrator, 2023
Album: folklore by Taylor Swift
For a creative redesign of Taylor Swift’s Folklore album cover, I explored the full design process using Adobe Illustrator, applying both conceptual thinking and technical skills. I began by analyzing the original artwork to understand its aesthetic, mood, and storytelling elements. From there, I ideated multiple concepts, experimenting with composition, typography, and color palettes to capture the introspective and ethereal tone of the album. After selecting a direction, I created vector illustrations, layered textures, and refined typography in Illustrator to produce a cohesive, visually compelling cover. This project allowed me to combine creative ideation, design software proficiency, and attention to detail, translating an abstract concept into a polished, professional visual outcome.
Visual Storytelling
Created on: Illustrator, Photoshop, 2023
Book: Twilight by Stephanie Meyer
For a redesign of the Twilight book cover by Stephenie Meyer, I executed the project using both Adobe Illustrator and Photoshop, combining illustration and photo-editing techniques. I began by analyzing the original cover’s themes and mood to inform my creative direction. From there, I developed multiple concepts, experimenting with composition, typography, and imagery to capture the dark, romantic, and mysterious tone of the story. Using Illustrator, I created vector elements and custom graphics, then brought them into Photoshop to integrate textures, lighting effects, and photo manipulation for a polished, layered final design. This project allowed me to apply creative ideation, technical proficiency, and design storytelling to transform a literary concept into a visually engaging book cover.
From Sketch to Sole
Created on: Illustrator, 2023
For this shoe design project, I utilized Adobe Illustrator to bring a fresh and vibrant concept to life. Starting with the basic silhouette, I carefully crafted the shoe’s shape using the Pen Tool, ensuring clean, precise lines for the heel, platform, and straps. I developed a custom gradient heart pattern to add texture and personality, applying a cohesive color palette that balances bold pink tones with softer accents. By layering vector elements and integrating gradients, I created depth and dimension to make the design visually engaging. This project highlights my ability to combine creativity with technical skills in Illustrator, transforming an idea into a polished, professional product design ready for presentation or further development.
Barbie Dreamworld: A Playful Photoshop Makeover
Created on: Photoshop, 2023
For the Barbie movie cover redesign, I used Adobe Photoshop to create a visually striking and meaningful design that captures the essence of the film and its cultural impact. Given how much the Barbie brand and its message of empowerment mean to me personally, I was deeply invested in making sure the design reflected that significance. I carefully selected and enhanced key imagery, using Photoshop’s advanced retouching tools to perfect lighting, color balance, and composition. I layered effects such as soft gradients, shadows, and textures to add depth and create a dreamy, iconic aesthetic true to Barbie’s world. I integrated typography thoughtfully to complement the visual style while ensuring the title remained bold and memorable. My goal throughout the project was to honor Barbie’s legacy by designing a cover that is both eye-catching and reflective of the movie’s themes of creativity, confidence, and individuality.
Togetherness Treat, 2024
Created on: InDesign, 2024
In my Content Ideation and Copywriting class, I created a campaign for Blue Bunny that positioned snacking as the perfect way to enjoy their ice cream. I developed a 30-second television spot inspired by Mamma Mia!, highlighting the heartfelt bond between mothers and daughters as well as the joy of genuine friendship. To bring this concept to life, I used Adobe InDesign to storyboard the commercial, combining visuals, captions, and dialogue in a clear, sequential layout. InDesign’s tools allowed me to maintain consistency and readability, making it easy to visualize the flow, timing, and emotional beats of the story. This process helped me translate the campaign’s themes of nostalgia, connection, and communal enjoyment into a tangible guide, turning snacking with Blue Bunny into a warm, relatable, and memorable shared experience.
Where Design Meets Family, 2023
My dad came to me one afternoon with an idea. He wanted a new logo for his building supply company, and he wanted me to design it. Not just because he needed a graphic, but because he wanted to give me the chance to experience what it’s like to build a brand from the ground up.
We sat together tossing around thoughts about what his company stood for: stability, resilience, the kind of strength you can build a future on. From those conversations, I started sketching, experimenting, and shaping those ideas into visuals. Little by little, the designs evolved into a set of mock-ups that captured the spirit of his business and the pride he takes in it.
Working on it with him wasn’t just a project. It felt like a shared creation, something we built together. It ended up inspiring him, and he brought this design with him as a mockup concept as a brand identity for this journey he was taking with his company.
Created on: Canva
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