Where Passion Meets Creativity
Experiences and My Work
Social Media
Marketing Intern at Landmark Credit Union
This internship was truly transformative. My time with Landmark Credit Union not only strengthened my marketing skills, but also deeply boosted my confidence. I’m incredibly grateful for the chance to work closely with the Milwaukee community by building relationships, coordinating local events, and contributing to meaningful, community-focused projects.
Spending my last summer before senior year in Milwaukee was a period of real growth, reflection, and memorable experiences. During my three months as a marketing intern, I helped plan community initiatives across Southeastern Wisconsin, supported digital engagement efforts, ensured brand consistency in public-facing content, and created visual materials with Adobe Creative Cloud to enhance Landmark’s storytelling.
This experience shaped me in ways I’ll carry forward into the rest of my senior year and future career.
Skills-
Platforms: LinkedIn, Instagram, Facebook, Handshake
Microsoft Excel, Hootsuite, Adobe Creative Cloud, Grants Connect, Wrike
Community Building, 2025
I played an active role in a back-to-school community initiative with United Way and local schools, helping prepare and distribute 700 backpacks to students in need. I supported the event by managing supplies, coordinating volunteers, and bridging the gap between on-the-ground efforts and social media storytelling to amplify the initiative’s impact. This experience allowed me to combine organizational skills, teamwork, and strategic communication, ensuring the event ran smoothly while highlighting its meaningful effect on the local community.
Platform: Instagram
Creative Contribution To Giveaway, 2025
For a seasonal campaign, I contributed to content ideation and starred in the video for a social media giveaway, helping to bring the concept to life in an engaging and visually appealing way. Landmark executed the broader campaign, including designing the prize package, managing the entry process, and handling platform compliance. My involvement focused on creative input and on-camera presentation, helping ensure the campaign resonated with the audience and reflected the brand’s personality.
Platforms: Facebook, Instagram
Landmark in Action, 2025
Supporting the Sixteenth Street Community Health Center’s 14th Annual Bike Giveaway was an incredible way for Landmark to connect directly with the Milwaukee community. Over 500 bikes were given to local families, creating moments of excitement, joy, and accessibility for children and parents alike. As our first offsite LCU event of the summer, being physically present made the experience especially meaningful. We were able to see the impact firsthand, engage with families, and capture authentic social content that truly reflects the spirit of the community. Participating in events like this reminds us why getting out into the community matters: it builds genuine connections, celebrates shared experiences, and allows us to tell stories that resonate both online and in real life.
Platform: LinkedIn
Consistent Care, 2025
Landmark’s ongoing partnership with the Guest House of Milwaukee is a cornerstone of their commitment to community support. Through the consistent involvement at the sandwich window, Landmark helps provide meals to those in need, creating tangible, meaningful impact for local residents. This isn’t a one-time effort. It’s a continual initiative that reflects their dedication to serving the community and fostering connection. Being hands-on allowed us to build relationships, witnessing the difference the organization is making, and demonstrates that small, consistent acts of service can have lasting effects. Supporting the Guest House isn’t just about giving back; it’s about showing up, being present, and reinforcing our role as an engaged, responsible member of the Milwaukee community.
Platform: LinkedIn
Experiential Engagement, 2025
Landmark had the opportunity to participate in the Tosa Tonight series, a vibrant community event in featuring live music, food, and local culture. We engaged with the community directly while promoting Landmark, creating meaningful interactions and showcasing our brand in a lively, approachable setting. The event allowed us to connect with local residents, capture authentic social content, and demonstrate Landmark’s commitment to being present and involved in the communities we serve. Participating in Tosa Tonight highlighted the power of experiential marketing, where engaging with people in real time leaves a lasting impression beyond traditional digital channels.
Platform: LinkedIn
Packing With Hope, 2025
This summer, Landmark partnered with the Salvation Army on their Feed the Kids initiative, helping pack hundreds of lunches for children in need. Being physically present at the location allowed us to see firsthand the impact of our efforts and the scope of the organization’s other programs supporting the community. Our repeated partnership throughout the summer emphasized the importance of consistency in community engagement. Showing up regularly strengthens relationships, builds trust, and amplifies the positive impact Landmark can make. Participating in this initiative went beyond volunteering; it gave us a deeper understanding of the community’s needs and highlighted how sustained, hands-on involvement can make a real difference in the lives of children and families.
Platform: LinkedIn
Director of Social Media for Kappa Delta Theta Lambda
Working as the Director of Social Media significantly contributed to my personal and professional development. Through my role on the team I led, I learned how to design engaging content, stay up-to-date on current social media trends, and maintain a consistent posting schedule using a content calendar. I also developed skills in delegation, learning how to assign tasks effectively while ensuring the team worked collaboratively toward shared goals.
Beyond technical and managerial skills, my director role emphasized the importance of authenticity and value-driven leadership. I learned how to communicate the genuine nature of Kappa Delta sorority as a sisterhood, highlighting kindness, confidence, and support, through our social media presence. This mentorship strengthened my creative, organizational, and interpersonal skills, helping me grow not only as a leader but also as a representative of the values and mission of the organization.
Skills-
Platforms: Instagram, TikTok, Linktree
Canva Premium, Microsoft Excel, CapCut
Do You Want The House Tour?, 2025
One of the most meaningful parts of being in my sorority is keeping the sisterhood alive and thriving. I’ve learned that it isn’t just about showing up. It’s about creating moments that bring us together and remind us why we chose each other in the first place. When we build initiatives that genuinely excite our sisters, we’re able to capture that energy and share it through our social media. It becomes more than just content; it is a reflection of our bond, our spirit, and the community we continue to grow together.
One event that really brings this to life is House Tours. There’s something both vulnerable and exhilarating about opening our home and giving others a glimpse into our world. I wanted our social media to reflect that mix of honesty and excitement: to show the heart behind the tradition and the sisterhood that makes it feel so special.
Platform: Instagram
Greek Unity and Women Empowerment, 2025
Sisterhood is one of the most meaningful things we can uplift online, especially as a sorority’s Director of Social Media. What we share shapes how our community sees womanhood: supportive, joyful, and united. Highlighting our own members is important, but celebrating other sororities matters just as much. Greek unity shows that women are strongest when we lift one another up.
By spotlighting the achievements, spirit, and stories of every chapter, we model solidarity over competition and create a campus culture rooted in encouragement. Showing this kind of womanhood online, connected, confident, and proud, helps every woman feel seen and supported. In that way, our content becomes more than posts; it becomes a source of community, empowerment, and belonging.
Platform: Instagram
Honorable, Beautiful, Highest, 2025
The final round of recruitment is one of the most meaningful moments in any sisterhood. It’s a time when the surface-level conversation falls away and what remains is genuine vulnerability, gratitude, and connection. This round lets potential new members see the heart of the chapter, which is how deeply the women value one another, how much they’ve grown together, and how honestly they show up for their sisters. It’s a space where authenticity matters more than perfection, and where the love within the sorority becomes clear. Highlighting that on social media isn’t just about aesthetics; it’s about sharing the warmth, strength, and sincerity that define the sisterhood.
Platform: Instagram
What's In My Bag?, 2025
During Spirit Week, I created TikTok content to strengthen our sorority’s social presence by tapping into trends that resonate with our audience. I produced a popular “What’s in My Bag?” video using a viral Charli XCX sound, which helped increase engagement and visibility. The video also incorporated our partnership with Poppi, featuring the drink as part of the “bag” items in a fun and natural way. By creatively integrating the brand into a trend-driven format, I was able to highlight the partnership while keeping the content authentic and relatable. Overall, by aligning content with current trends and capturing genuine moments, I helped build a fun, approachable, and shareable social identity for the chapter.
Platform: TikTok
Extra! Extra! Read All About It!, 2024
Tapping into trends that genuinely resonate with your audience is essential, especially when those trends help create excitement for what’s ahead. For our chapter, Spirit Week content played a key role in building momentum for recruitment. I leaned into cute, girly, sorority-popular TikTok trends to capture the aesthetic and energy our audience loves. By pairing those trends with creative visual elements and behind-the-scenes moments, the content not only felt authentic but also helped viewers anticipate the fun, welcoming environment they’d experience during recruitment.
Platform: TikTok
K-A-PP-A!, 2024
On Bid Day, I put together a lively TikTok using candid clips of Kappa Delta women chanting our KD chant. By focusing on authentic moments and real reactions, the video captured the energy and excitement of welcoming new members. The final edit felt fun, genuine, and highly shareable, helping strengthen our chapter’s online presence while celebrating the spirit of KD.
Platform: TikTok
KD Wrapped, 2024
I leveraged the popular Spotify Wrapped trend on TikTok to create a year-end highlight that showcased all the memorable moments our sorority shared. By adapting the trend’s recognizable visual style and storytelling format, I turned key events, celebrations, and sisterhood moments into a cohesive, nostalgic recap. The video not only boosted engagement but also reinforced our chapter’s personality and strengthened our sense of community on social media.
Platform: TikTok
Created on: Canva
Marketing Intern for Marquette Mentors
Marquette Mentors is far more than a one-year program: it’s a lifelong community. After participating in the 2024–2025 cohort, I was truly inspired by the genuine connections and commitment shared by students and alumni. The program’s supportive, uplifting energy is something that stays with you long after the year ends.
As the Marquette Mentors Marketing Intern, I helped share this impact by highlighting mentor-mentee success stories, promoting key events, and driving program engagement. I maintained a brand voice aligned with Marquette’s mission, assisted with event coordination, contributed to semester-long marketing strategies, and created promotional materials and email copy. I also supported program operations to ensure a positive and meaningful experience for all participants.
I’m grateful and excited that I had the opportunity to help amplify a program that continues to shape and inspire the Marquette community.
Skills-
Platforms: Instagram, Marquette Career Network
AP Style, Blackbuad, Microsoft Suite, Canva, InShot
The Power of Saying "Go For It", 2025
Through the Marquette Mentors program, I had the opportunity to travel to Chicago to meet my mentor, Delia Marshall, at her company, Eicoff. This was an experience that showed me the real impact of mentorship and professional connection beyond campus. Inspired by how meaningful that opportunity was, I later created a promotional video as a marketing intern for Marquette Mentors to encourage other students to apply for the program’s travel stipend. I wrote the script, appeared on camera, and staged the video at a recognizable campus location to make the message feel authentic and relatable. This project allowed me to combine storytelling and social media strategy, using my own experience to create engaging content that highlighted the value of mentorship and encouraged others to take advantage of the same opportunity.
Platform: Instagram
Created on: InShot
Mentors, Mentees, & Milestones, 2025
I created social media posts that highlighted the achievements of mentors, mentees, and mentee alumni. These posts were designed to showcase how the impact of the program extends far beyond a single year, emphasizing the lasting relationships, career growth, and continued involvement within the Marquette community. By sharing these stories, I helped demonstrate how mentorship evolves over time and how those experiences can be celebrated and amplified through social media.
In developing this content, I worked closely within the Marquette Mentors brand guidelines while aligning with Marquette University’s visual identity and AP Style writing standards. This ensured each post maintained a consistent, professional voice while remaining engaging and accessible for a social media audience. Through thoughtful storytelling and strategic content creation, I translated meaningful program milestones into shareable digital moments that reinforced the program’s long-term value and community impact.
Platform: Instagram
Created on: Canva
Media Director for Advertising Club
Serving on the 2025–2026 Executive Board during my senior year has been a truly pivotal experience. This role has given me the chance to shape the way our club connects with students, from crafting content through various platforms to leading digital campaigns for major workshops and initiatives. Beyond strategy and promotion, what has been most meaningful is the opportunity to tell the story of a community that has shaped my own growth: helping members feel seen, informed, and inspired. Each post, each campaign, feels like a chance to give back to a club that has supported me while also challenging me to grow as a storyteller, a strategist, and a leader. Reflecting on this experience, I realize it’s not just about marketing events. It’s about building connections, fostering engagement, and creating impact in ways that resonate long after the posts are published.
Platforms: Instagram, TikTok, LinkedIn, Linktree
CapCut, Canva, Adobe Creative Cloud
Boosting Awareness, 2025
O-Fest is an exciting opportunity for students, especially first-years, to explore clubs and find communities that match their interests. This year, the Advertising Club hosted a booth where we connected with potential members, shared engaging stickers, and raised our visibility on campus. I supported this effort by creating and posting promotional content on social media, helping to build excitement and awareness around the event. Through this, I was able to contribute to fostering a sense of community at Marquette while gaining valuable hands-on experience in digital marketing and professional communications.
Platform: Instagram
Member Dedication, 2025
Our first meeting had an incredible energy that was truly worth highlighting. We achieved a record turnout, with students eager to learn, full of curiosity, and asking thoughtful questions of our guest speaker. The excitement and engagement from attendees created an inspiring and collaborative atmosphere, setting the tone for the rest of the semester. It was rewarding to see students connect with one another, share ideas, and begin building meaningful relationships within the club. This meeting highlighted not only the club’s growth and appeal but also the potential for students to gain real-world insights, develop professional skills, and feel a sense of belonging in a supportive community.
Platform: Instagram
This Is Who You Want To Post on Social Media?, 2025
One of the most important responsibilities of a social media manager is staying attuned to viral moments and trending topics. Trends must be relevant to the brand, but when executed thoughtfully, they can engage audiences in a playful and meaningful way. In this post, we creatively incorporated a fun nod to our new E-Board while highlighting our key responsibilities. At the same time, the post promoted upcoming events and encouraged members to stay engaged, successfully blending entertainment with informative, community-building content.
Platforms: Instagram, TikTok
Created on: Canva
Industry Immersion, 2025
We had the incredible opportunity to visit Hoffman York and gain a firsthand look at what it’s like to work at a creative agency. During the visit, we were able to connect with industry professionals, observe the collaborative environment, and learn about the day-to-day responsibilities and creative processes that drive agency work. The experience provided invaluable insight into the advertising industry, inspired new ideas, and offered a unique chance to ask questions, build professional connections, and better understand how to translate classroom learning into real-world practice.
Platform: Instagram
Expanding Our Reach, 2025
Starting with O-Fest, I helped Advertising Club make the transition to TikTok, creating short-form content that highlighted events and engaged our audience. By leveraging trends and platform-specific storytelling, I expanded the club’s visibility and established a consistent, engaging presence on a new social channel.
Platform: TikTok
Created on: CapCut
Ad Club: Brand Identity in Motion
I worked on strengthening Ad Club’s brand presence through visual storytelling, beginning with the design of our LinkedIn banner. Collaborating with the Account Director, we discussed what defines Ad Club both visually and strategically, considering how the organization should present itself to a professional audience. Using the established brand assets, fonts, and logo, I then translated those ideas into a cohesive design in Adobe InDesign. The final banner was created to reinforce brand consistency while capturing the energy and professionalism of Ad Club’s identity across its LinkedIn presence. (2026)
These below are examples of flyers designed to promote and highlight upcoming events. Each piece was carefully crafted to capture attention, convey key information clearly, and reflect the organization’s brand and mission. Beyond simply informing, the flyers aim to engage the community, generate excitement, and encourage participation. This work allowed me to practice visual storytelling, engage design elements, and implement strategic communication to effectively reach and inspire our audience.
Career Exploration Graphic, 2025
Platform: Instagram
Created on: Canva
Building Community in Ad Club, 2025
Platform: Instagram
Created on: Canva
Encouraging Membership, 2026
Platform: Instagram
Created on: Canva
Exciting Agency Tour, 2026
Platform: Instagram
Created on: Canva
Class Work
You Too!, 2025
In Emerging and Social Media class, I worked on a group project creating content to highlight spaces within our college and across campus. Our team produced an engaging video showcasing Johnston Hall, Marquette University’s Diederich College of Communication, incorporating a current social media trend and featuring Professor Dave Wilcox to add character and a faculty perspective. I led the video concepting and creative direction, and edited the final video, ensuring the story was visually compelling and cohesive. The project emphasized the importance of leveraging Instagram’s features, particularly Reels, and tapping into trends in a professional yet playful way to connect with audiences. This experience allowed me to apply classroom learning to real-world social media execution while driving the creative and technical aspects of the project.
Platform: Instagram
Created on: InShot
Running a Social Media Account, 2025
For this same class, I created an Instagram account to gain hands-on experience with the process of posting consistently, whether that meant once a week or multiple times throughout the week. As an avid makeup lover and a big fan of r.e.m. beauty, the cosmetics brand founded by Ariana Grande, I decided to dedicate the account to creating content centered around the brand. I focused specifically on the product collaboration between r.e.m. beauty and Wicked, which gave me a clear theme and creative direction.
Throughout the project, I took the time to stage photos, experiment with product photography, film short videos, and craft engaging captions that felt authentic to the brand’s voice. While the account itself remained relatively small, the experience was incredibly valuable. It helped me understand the consistency, creativity, and strategy that go into maintaining a social media presence, and it gave me a much deeper appreciation for the planning and storytelling behind effective digital content.
Platform: Instagram
Public Relations
From Idea to Invitation: Club Flyer, 2024
For Craft Club, a made-up student-run organization at Marquette, I created a promotional flyer as part of my Public Relations Writing course. The assignment challenged us to think about how visual communication supports public relations goals by clearly and persuasively sharing an organization’s message with a target audience. I designed the flyer to showcase the club’s mission of fostering creativity and community while highlighting the variety of activities offered, including painting, embroidery, baking, and more. I also emphasized opportunities for students to learn from professionals in a fun, welcoming environment.
Creating the flyer was an exercise in applying PR principles through both messaging and design. I focused on crafting concise, engaging copy that would quickly communicate the club’s purpose while also using layout, color, and imagery to capture attention. By incorporating clear calls-to-action and visually engaging elements, the flyer functions as an effective promotional tool that builds awareness, encourages student participation, and reflects the club’s inclusive, playful spirit. This project strengthened my ability to translate public relations strategies into compelling visual materials that inform, attract, and engage an audience.
Created on: Canva
Crafting Identity: Logo Creation, 2024
For the Craft Club logo ideation, I set out to create a visual identity that felt fresh, creative, and welcoming: something that would instantly communicate the club’s hands-on, imaginative spirit. As part of my Public Relations Writing course, this project focused on how branding and visual identity contribute to the way organizations present themselves to their audiences. I explored multiple concepts that blended playfulness with simplicity, sketching different directions that incorporated elements like yarn, scissors, brush strokes, and abstract shapes to represent a variety of crafting styles.
This assignment highlighted how public relations extends beyond written messaging and includes shaping a consistent, recognizable identity. Through the logo development process, I considered how design choices influence audience perception and how a strong visual mark can help an organization establish credibility, personality, and connection with its community. I worked to ensure the logo felt inviting and adaptable so it could be used across posters, social media, and other club materials while still remaining distinctive.
By thinking strategically about audience appeal, clarity, and brand consistency, this project allowed me to apply PR concepts in a creative way. The final logo concept was designed to reflect the club’s core values (creativity, community, and the joy of making something new) while reinforcing how thoughtful visual branding can support effective communication and engagement.
Created on: Canva
Case Studies
Brand Strategy
MRI Simmons and Strategy, 2024
This project was developed in my Advertising Media Strategy course, where we explored both traditional and nontraditional advertising approaches and learned how to use tools like MRI-Simmons to uncover meaningful consumer and product insights.
The assignment centered on repositioning Lay’s Kettle Chips by reinforcing their value as a flavorful, convenient, and family-friendly snack. Using MRI-Simmons data, I identified a core target demographic (millennial, family-oriented households with active lifestyles and moderate incomes) and analyzed key characteristics such as health-conscious habits, frequent sports engagement, and a preference for accessible, high-value products.
The strategy focused on reminder-based marketing, leveraging Lay’s strong brand recognition while highlighting the unique appeal of kettle chips. Key insights emphasized consumers’ growing interest in mindful snacking and the role snacks play in everyday family moments and sports viewing.
To effectively reach this audience, the media plan prioritized in-store visibility, a cohesive social media presence, athlete collaborations, and seasonal sports tie-ins. Overall, the strategy positioned Lay’s Kettle Chips as a reliable, flavorful staple that fits naturally into both everyday routines and shared experiences.
Platform: MRI Simmons
Created on: Canva
Saving Crocs, 2024
This project was completed in my Consumer Insights and Strategy class, where we focused on understanding how brands can better connect with audiences by grounding creative ideas in real consumer behavior, motivations, and cultural context.
Crocs have been a part of my life for as long as I can remember, ever since I was old enough to pick out my own shoes. So, when my class partner and I were given the opportunity to “revamp” Crocs, we were excited and ready to take on the challenge.
We spent hours brainstorming and ideating, defining a target audience, and developing a fresh framework for the brand. Drawing inspiration from major cultural moments, such as the Olympics, we aimed to create an authentic, relatable, and inspiring brand image. Our vision positioned Crocs as a companion through life’s milestones, whether powering through a long shift at the hospital or walking home with your new cat from the shelter.
My main role centered on strategy development, concept ideation, and pitching our vision to the audience. This required me to lean into several key strengths: creative problem-solving, strategic thinking, audience awareness, and the ability to communicate ideas clearly and confidently. I focused on ensuring our message was not only imaginative but also grounded in real consumer insight and emotional resonance.
Our guiding idea became simple yet meaningful: “Designed with YOU in mind.” Through this project, I worked to blend creativity, strategy, and empathy, ensuring Crocs felt relevant and personal to people in every stage of their lives.
Created on: Canva
Beyond Performative: A Strategy for Gender-Inclusive Branding, 2025
In my Communication in a Diverse Marketplace class, my partner and I developed a project focused on how brands can better connect with underserved and under-marketed communities. For this assignment, we reimagined how Old Navy could better support nonbinary and gender nonconforming consumers, with the goal of creating a brand approach that was thoughtful, inclusive, and genuinely empowering.
We worked collaboratively throughout the process, combining my partner’s audience research and insight development with my strategic direction to build a cohesive campaign. While we shared ideas and feedback along the way, I led the strategy side of the project, shaping the campaign objective, cultural context, and core brand message. I examined cultural moments such as the erasure of LGBTQ+ identities and the misgendering of nonbinary public figures to ground our work in real-world relevance and highlight why meaningful representation matters.
A major focus of the class was understanding how communication can uplift communities by empowering individuals and creating space for their voices, art, and lived experiences to be seen and valued. With that in mind, I developed our guiding strategy:
“Old Navy must move beyond performative gestures and actively create a safe, visible, and affirming environment, expanding gender-neutral access, amplifying nonbinary voices, and aligning its actions with consumer values.”
This project demonstrated my ability to collaborate effectively while leading the strategic vision, ensuring that the final campaign was not only inclusive and empathetic but also actionable and rooted in authentic representation.
Created on: Canva
Design
Branding Brought to Life, 2026
I am currently taking a course called Strategic Communication Design, focused on strengthening skills in branding, visual identity, and intentional design systems. The class explores how strategy informs creative decisions, pushing us to think beyond aesthetics and design with purpose. Through a combination of concept development, typography, layout, and visual storytelling, I’m learning how to build cohesive brand identities that feel both visually compelling and strategically grounded. This course has challenged me to approach design not just as something that looks good, but as something that communicates clearly, consistently, and meaningfully.
Created on: Adobe Creative Cloud
Building School Spirit Through Branding
I designed a conceptual, hypothetical series of promotional flyers for a campus-wide campaign offering free iced coffee if the Men’s Basketball team made it to the NCAA Tournament. The goal was to strengthen the established identities of Starbucks and Dunkin’ while also developing a stronger visual presence for The Brew, Marquette’s on-campus coffee shop.
To make the campaign feel authentically Marquette, I incorporated recognizable campus figures and players and basketball culture, including Coach Shaka Smart and the beloved “Jump Around” Jumbotron fan. Including details like the jumping Jumbotron fan was especially intentional; t’s a small but iconic moment that Marquette students instantly recognize. Adding these kinds of subtle references allowed the design to feel deeply connected to campus culture while transforming the promotion into more of a celebration of school spirit than just a giveaway.
This project was one of the most enjoyable design experiences I’ve had, and it pushed me to grow creatively and technically. I learned a lot about my own design instincts, my attention to detail, and my ability to translate a concept into a cohesive visual campaign. Through intentional image placement, layered composition, clear visual hierarchy, and thoughtful color selection, I created brand-aligned layouts that balanced national brand recognition with Marquette’s bold energy. Overall, this project reflects significant growth in both my design confidence and my ability to think strategically about branding, audience connection, and visual storytelling.
Created on: Indesign, 2026
Translating Artist Branding into Visual Identity
For this project, I created a program open graphic inspired by the visual identities of Harry Styles and Charli XCX. I translated the essence of their brands (Harry’s expressive, retro-inspired aesthetic and Charli’s bold, hyper-pop edge) into intentional typography, layout, and color choices.
This concept also reflects my strong interest in the entertainment and pop culture space. I stay closely up to date with trends in music, artists, and the way they visually present themselves to audiences. I’m particularly fascinated by how artists build recognizable brands and cultivate loyal fan communities through consistent visual identities, from album art to tour graphics and social media aesthetics.
This assignment strengthened my technical skills in Adobe Illustrator as a vector-based design program. I used tools such as Image Trace and Pathfinder Divide to manipulate shapes, developed cohesive color palettes, and applied color precisely using the Direct Selection tool. Managing layers and viewing modes also helped me stay organized while building a clean, cohesive final composition. Overall, the project allowed me to combine my interest in entertainment branding with hands-on design execution.
Created on: Illustrator, 2026
Growing Through Design, 2023
One of my favorite classes at Marquette University was Communication Toolbox, where I had the opportunity to work extensively with Adobe Creative Suite to create projects that I’m truly proud of. The work I produced in this class laid the foundation for my early career in communications and design and sparked my passion for this field. It’s a skill set I continue to refine every day, pushing myself to grow creatively and technically. Adobe is an incredibly fascinating platform that allows for limitless creativity, and learning to harness its tools has been both a challenge that I am thrilled to take on and deeply rewarding.
Created on: Adobe Creative Cloud
A Fresh Take on Folklore
Album: folklore by Taylor Swift
For a creative redesign of Taylor Swift’s Folklore album cover, I explored the full design process using Adobe Illustrator, applying both conceptual thinking and technical skills. Music has always been a meaningful part of my life, and I am especially interested in the entertainment industry and the powerful role branding plays within it. Album artwork is a key element of an artist’s identity and storytelling, shaping how audiences visually connect with the music before even pressing play.
I began by analyzing the original artwork to understand its aesthetic, mood, and storytelling elements. From there, I ideated multiple concepts, experimenting with composition, typography, and color palettes to capture the introspective and ethereal tone of the album. After selecting a direction, I created vector illustrations, layered textures, and refined typography in Illustrator to produce a cohesive, visually compelling cover.
This project allowed me to combine creative ideation, design software proficiency, and attention to detail while exploring how visual branding can enhance an artist’s narrative. Ultimately, it demonstrates my ability to translate an abstract concept into a polished, professional visual outcome that aligns with both the music’s emotional tone and the artist’s brand.
Created on: Illustrator, 2023
Visual Storytelling
Book: Twilight by Stephanie Meyer
For a redesign of the Twilight book cover by Stephenie Meyer, I executed the project using both Adobe Illustrator and Photoshop, combining illustration and photo-editing techniques. Reading has always been a meaningful part of my life, and I’ve always been fascinated by the artistry behind book design. A book cover is often a reader’s first introduction to a story; it sets the tone, hints at the themes, and invites the audience into the world before they even open the first page. That idea inspired me to approach this project not just as a design exercise, but as an opportunity to visually interpret the story.
I began by analyzing the original cover’s themes and mood to inform my creative direction. From there, I developed multiple concepts, experimenting with composition, typography, and imagery to capture the dark, romantic, and mysterious tone of the story. Using Illustrator, I created vector elements and custom graphics, then brought them into Photoshop to integrate textures, lighting effects, and photo manipulation for a polished, layered final design.
This project allowed me to combine my love for reading with visual storytelling, applying creative ideation, technical proficiency, and thoughtful design choices to transform a literary concept into a visually engaging book cover that reflects the atmosphere and emotion of the story.
Created on: Illustrator, Photoshop, 2023
From Sketch to Sole
For this shoe design project, I used Adobe Illustrator to bring a fresh and vibrant concept to life while combining my interest in fashion design and visual storytelling. I chose this concept because I have always been drawn to the fashion industry, not only the design and execution of products, but also the marketing and branding that bring them to life. This project gave me the opportunity to explore that creative intersection.
Starting with the basic silhouette, I carefully crafted the shoe’s shape using the Pen Tool, ensuring clean, precise lines for the heel, platform, and straps. I then developed a custom gradient heart pattern to add texture and personality, applying a cohesive color palette that balances bold pink tones with softer accents. By layering vector elements and integrating gradients, I created depth and dimension to make the design visually engaging.
Overall, this project highlights my ability to combine creativity with technical skills in Illustrator while translating an idea into a polished, fashion-forward product concept ready for presentation or further development.
Created on: Illustrator, 2023
Barbie Dreamworld: A Playful Photoshop Makeover
For the Barbie movie cover redesign, I used Adobe Photoshop to create a visually striking and meaningful design that captures the essence of the film and its cultural impact. Given how much the Barbie brand and its message of empowerment mean to me personally, I was deeply invested in making sure the design reflected that significance.
I carefully selected and enhanced key imagery, using Photoshop’s advanced retouching tools to perfect lighting, color balance, and composition. I layered effects such as soft gradients, shadows, and textures to add depth and create a dreamy, iconic aesthetic true to Barbie’s world. I integrated typography thoughtfully to complement the visual style while ensuring the title remained bold and memorable.
This project also reinforced for me how critical marketing is in the film industry. Movie posters aren’t just promotional. They tell a story, set a tone, and give audiences an emotional connection before the movie even begins. I’m always observing how posters communicate a film’s message, and with Barbie, a relatable moment for young girls and women of all ages, I wanted the cover to reflect its broader cultural significance while inspiring creativity, confidence, and individuality. My goal throughout the project was to honor Barbie’s legacy by designing a cover that is both eye-catching and meaningful, effectively capturing the film’s themes in a simple yet impactful way.
Created on: Photoshop, 2023
Togetherness Treat, 2024
In my Content Ideation and Copywriting class, I created a campaign for Blue Bunny that positioned snacking as the perfect way to enjoy ice cream treats. I developed a 30-second television spot inspired by Mamma Mia!, highlighting the heartfelt bond between mothers and daughters as well as the joy of genuine friendship.
When I began conceptualizing the ad, the image of the iconic multicolored door immediately came to mind. It’s such a visually striking and recognizable moment from the film, and I knew it was something I wanted to incorporate into the concept. The vibrant setting and the warm, heart-centered themes of Mamma Mia! (family, friendship, nostalgia, and joy) felt like the perfect creative lens for imagining a shared ice cream moment. Thinking about how visually stunning the movie is, along with its uplifting emotional tone, made this an idea I felt excited to develop and bring to life.
To execute the concept, I used Adobe InDesign to storyboard the commercial, combining visuals, captions, and dialogue in a clear, sequential layout. InDesign’s tools allowed me to maintain consistency and readability while mapping out the flow, timing, and emotional beats of the story. This process helped me translate the campaign’s themes of nostalgia, connection, and communal enjoyment into a tangible guide, ultimately turning snacking with Blue Bunny into a warm, relatable, and memorable shared experience.
Created on: InDesign, 2024
Where Design Meets Family, 2023
My dad came to me one afternoon with an idea. He wanted a new logo for his building supply company, and he wanted me to design it. Not just because he needed a graphic, but because he wanted to give me the chance to experience what it’s like to build a brand from the ground up.
We sat together tossing around thoughts about what his company stood for: stability, resilience, the kind of strength you can build a future on. From those conversations, I started sketching, experimenting, and shaping those ideas into visuals. Little by little, the designs evolved into a set of mock-ups that captured the spirit of his business and the pride he takes in it.
Working on it with him wasn’t just a project. It felt like a shared creation, something we built together. It ended up inspiring him, and he brought this design with him as a mockup concept as a brand identity for this journey he was taking with his company.
Created on: Canva
& More Fun!
Follow My Vision!
Every year, I carve out a little creative space for myself to dream, reflect, and imagine the year ahead through my vision board. For the past few years, my focus has naturally shifted toward my career aspirations. I spend time filling the board with images, words, and symbols that spark excitement for the path I’m building, the opportunities I hope to welcome, and the growth I want to nurture.
Now, as I approach graduation, that ritual feels even more meaningful. Standing on the edge of this next chapter, I find myself turning to Pinterest, searching for images that align with the life and career I’m intentionally curating. I’m drawn to visuals that reflect the energy I want to embody - polished campaigns, creative workspaces, bold branding, moments of confidence and independence. I don’t just pin randomly; I choose images that feel aligned, cohesive, and aspirational, shaping a visual narrative of where I see myself headed.
There’s something powerful about seeing those intentions laid out so clearly. It transforms abstract goals into something tangible - something I can refine, revisit, and reach toward every day. My vision boards aren’t just collections of wishes; they’re curated reminders to stay curious, take bold steps forward, and celebrate every milestone as I step into this next season of growth.
Vision Board 2026
"If you can't advertise yourself, what hope have you being able to advertise anything else."
-David Ogilvy
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