Case Studies

Analyzing these case studies has strengthened my abilities as a strategic thinker by pushing me to look beyond surface-level narratives and identify the deeper patterns, motivations, and implications behind public-facing decisions. Through examining how public figures like Taylor Swift and Addison Rae manage their image and navigate the media, I learned to dissect complex situations from multiple angles: ethical, cultural, and strategic. This process has helped me develop a more critical, insight-driven mindset, enabling me to anticipate audience reactions, understand brand positioning, and evaluate long-term impacts. Overall, conducting these analyses has sharpened my ability to think strategically about communication, influence, and reputation management.

The Right to Your Music, 2025

In my case study, I conducted extensive research and deep analysis into the media ethics surrounding Taylor Swift’s decision to rerecord her music, examining not only the legal and commercial factors but also the broader cultural and ethical implications. By analyzing interviews, media coverage, industry commentary, and fan responses, I uncovered how her actions served as a powerful advocacy effort for young artists and women in the music industry, challenging long-standing norms around ownership and creative control. My research also highlighted how her stance emphasized the importance of knowing one’s worth and negotiating mutually beneficial contracts that protect artistic rights. Ultimately, the case study demonstrated how Swift’s rerecording's set a precedent for the future of artists reclaiming their creative output, reshaping conversations about autonomy, equity, and ethical responsibility within the modern music landscape.

 

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Real World Social, 2025

In my case study, I analyzed a social media post that highlighted how Addison Rae has strategically rebranded herself from being known primarily as a social media influencer to establishing a more serious identity as a pop artist. Through close examination of the post’s messaging, audience reactions, and the broader media narratives surrounding her career shift, I explored how she has intentionally reshaped her public image. My analysis focused on the ways she has managed her transition, through carefully curating her aesthetic, refining her musical style, and leveraging both her existing platform and industry partnerships to present herself as a credible popstar. This case study allowed me to evaluate how digital influence, branding, and media perception intersect to support a successful reinvention in the public eye.

 

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Inspired, Unapologetic, Becoming

For me, the importance of always creating comes from the way art lets me stay connected to my most authentic, empathetic self. Having strong, iconic figures in the media, like Samantha Jones in Sex and the City and other bold, imaginative women, has shaped how I envision my future and the kind of person I hope to become. Their confidence, creativity, and unapologetic presence have shown me that expression can be both powerful and deeply personal. When I create, I tap into that same spirit: a blend of sincerity, curiosity, and a little bit of imagination. It reminds me that my art doesn’t just reflect who I am; it helps me grow into who I want to be, allowing me to connect with others in ways that are tender, meaningful, and wonderfully human.

"Build a brand they can't ignore. Be the name they won't forget."

-Unknown