Case Studies
Analyzing these case studies has strengthened my abilities as a strategic thinker by pushing me to look beyond surface-level narratives and identify the deeper patterns, motivations, and implications behind public-facing decisions. Through examining how public figures like Taylor Swift and Addison Rae manage their image and navigate the media, I learned to dissect complex situations from multiple angles: ethical, cultural, and strategic. This process has helped me develop a more critical, insight-driven mindset, enabling me to anticipate audience reactions, understand brand positioning, and evaluate long-term impacts. Overall, conducting these analyses has sharpened my ability to think strategically about communication, influence, and reputation management.
The Right to Your Music, 2025
In my case study, I conducted extensive research and deep analysis into the media ethics surrounding Taylor Swift’s decision to rerecord her music, examining not only the legal and commercial factors but also the broader cultural and ethical implications.
By analyzing interviews, media coverage, industry commentary, and fan responses, I uncovered how her actions served as a powerful advocacy effort for young artists and women in the music industry, challenging long-standing norms around ownership and creative control. My research also highlighted how her stance emphasized the importance of knowing one’s worth and negotiating mutually beneficial contracts that protect artistic rights. Ultimately, the case study demonstrated how Swift’s rerecording's set a precedent for the future of artists reclaiming their creative output, reshaping conversations about autonomy, equity, and ethical responsibility within the modern music landscape.
Since the completion of this case study, the narrative has reached a pivotal milestone: Taylor Swift now owns all of her masters. This outcome not only validates the strategic and ethical dimensions of her rerecording project but also solidifies its long-term impact. Her success reinforces an enduring message for young artists to actively pursue creative control, advocate for equitable contracts, and view ownership as a critical component of artistic autonomy. What began as resistance has ultimately become resolution, further strengthening the case’s significance within the evolving music industry landscape.
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Real World Social, 2025
In my case study, I analyzed a social media post that highlighted how Addison Rae has strategically rebranded herself from being known primarily as a social media influencer to establishing a more serious identity as a pop artist. Through close examination of the post’s messaging, audience reactions, and the broader media narratives surrounding her career shift, I explored how she intentionally reshaped her public image. My analysis focused on the ways she managed her transition, carefully curating her aesthetic, refining her musical style, and leveraging both her existing platform and industry partnerships to position herself as a credible pop artist. The project allowed me to evaluate how digital influence, branding, and media perception intersect to support a successful reinvention in the public eye.
Today, that transformation feels especially tangible. Seeing Addison Rae recognized on major industry stages, including a Grammy nomination for Best New Artist, reflects how sustained brand investment and artistic development can shift public perception over time. Her expanding creative network, including collaborations with artists like Charli XCX, further demonstrates how she continues to embed herself within the pop music landscape in thoughtful, strategic ways. Rather than relying solely on her influencer origins, she consistently reinvests in her craft, evolves her sound, and deepens audience connection. Her trajectory illustrates how intentional storytelling, strategic partnerships, and creative credibility can turn a digital platform into lasting cultural presence.
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The Engagement Heard Around the (Marketing) World, 2025
In my Consumer Behavior marketing class, we analyzed how current cultural moments shape consumer actions. As an avid Taylor Swift fan and someone who closely follows pop culture, I saw Taylor and Travis Kelce’s engagement as the perfect example. Celebrity influence has always played a role in consumer behavior, but someone like Taylor Swift operates on an entirely different level. From the cultural and economic impact of the Eras Tour to the constant conversation surrounding her personal life, she doesn’t just participate in culture: she drives it.
When news of the engagement broke, brands immediately leaned into the moment. They integrated Swift-inspired lyrics, musical themes, and playful references into their messaging and product offerings. Fans responded instantly. Social media engagement surged, products sold out, and brand visibility increased. This moment illustrates how deeply pop culture influences purchasing decisions and brand interaction. It also reinforces a key consumer behavior insight: successful brands meet consumers where they already are. And right now, many of them are immersed in the ever-evolving world of Taylor Swift.
Inspiration and Passion - What Resonates Throughout My Work and Case Study Analyses
Ultra-Feminine, Unapologetic, and Online: Crafting My Digital Voice
Social Media
I’ve always loved keeping a pulse on what’s happening in media, not just consuming trends, but understanding why they matter. Social media, to me, is more than entertainment. It’s culture in real time. It shapes identity, builds community, and gives brands and individuals the power to tell stories across platforms in ways that feel immediate and personal.
It started with watching figures like Alix Earle amplify her cultural influence through authentic storytelling and platform-savvy expansion, Emma Chamberlain transform from YouTube personality into a thoughtful entrepreneur with Chamberlain Coffee, or Sabrina Carpenter craft an entire aesthetic and narrative around the marketing of her music releases. This has shown me that social media is more than self-promotion. It’s strategic world-building. It’s brand architecture in motion. It’s psychology, creativity, and business all wrapped into one scroll. Social media contributes to society by amplifying voices, accelerating culture, and redefining how we connect, consume, and create.
As early as I could pick up a camera, I was drawn to expressing myself online. I loved curating visuals and experimenting with aesthetics, not for attention, but for identity-building. Even my childhood idols Hannah Montana and Sharpay Evans, in their ultra-feminine, unapologetically bold way, inspired me to lean into that part of myself rather than shrink it. I’ve embraced that energy and refined it into something intentional: my own personal brand that feels confident, polished, and authentic.
*This photo is of me from when I was harnessing my TikTok skills in the early days of college during my time in Kappa Delta. It’s where I learned how to capture everyday memories into meaningful, shareable stories.
Inspired, Unapologetic, Becoming
Public Relations
For me, the importance of always creating comes from the way art keeps me connected to my most authentic, empathetic self. But it’s also why I’m drawn so deeply to public relations. PR, at its best, is storytelling with intention. It shapes how people see themselves, how they understand others, and how culture moves forward. That kind of influence is powerful, and with it comes responsibility. I’m inspired by the idea that through thoughtful messaging and strategy, you can build connection instead of noise, meaning instead of just attention.
Having strong, iconic figures in the media, like Samantha Jones from Sex and the City and other bold, imaginative women, has shaped how I envision my future and the kind of person I hope to become. Their confidence, creativity, and unapologetic presence show how identity can be both constructed and claimed. They remind me that visibility matters; that the stories we elevate influence what feels possible.
That’s why PR feels so meaningful to me. It exists at the intersection of culture and communication. It has the power to amplify voices, reframe narratives, and create spaces where people feel seen. When I create, whether it’s a campaign, a piece of writing, or a visual concept, I’m tapping into that same spirit: sincerity, curiosity, imagination, and courage. My work doesn’t just reflect who I am; it helps shape who I’m becoming. And in the world of PR, that growth becomes collective: transforming not just brands, but the communities and identities they touch.
"Build a brand they can't ignore. Be the name they won't forget."
-Unknown
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